ZADIG & VOLTAIRE fragrances promotion in El Corte Inglés Castellana, and further reutilizations
Brand promotion for the relaunch of: THIS IS HER! AND THIS IS HIM! in several venues. The original concept was: THIS IS ZADIG! PARISIAN ETERNAL ROCK.
It was initially manufactured for the El Corte Inglés Castellana, at the main space of the terrace. Keeping in mind its future reutilization for several events, we designed a system that would facilitate its assembly and dismantling. Its elements were reused for events such as the “Facial Party Night” in Barcelona, the “Beauty Day” in Madrid, or at the promotional space in El Corte Inglés Pozuelo.