ELIZABETH ARDEN event in Ortega y Gasset apartment.
Private event for brand customers, aimed to promote Ceramide capsules.

An apartment was rented in Ortega y Gasset Street in Madrid, with a rather industrial aspect (it was an old architecture studio of the 70s), and transformed according to the needs of the firm. A set of elements was sought to recreate the New York skyline and important world cities. Among them, we should highlight a crane that captured a mountain of product, customized rustic sandbags and pink flowers that matched the promotion colors. Extravagance, golden shades, the light and shadows game, industrial lamps, images of artists, screens and sounds effects transformed the venue in an intense and remarkable experience for its visitors.